EXPERIENCE
POWER SHIFTER
Brand & Digital Agency
Sept 2023 - Present
DIRECTOR, CLIENT STRATEGY
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Managed key relationships with clients such as lululemon, TELUS, and ICBC
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Led strategy and tactical execution for client projects ranging from user research studies to complex AI applications, and everything in between
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Directed team of designers, developers, researchers, and project managers to ensure the consistent and successful delivery of projects
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Developed internal operational processes resulting in efficient workflows that gave the team greater visibility, foresight, and repeatability
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Grew accounts by building strategic roadmaps for clients, empowering our team to continuously prompt new projects aligned to our clients’ goals
FREELANCE
DIRECTOR, STRATEGY & OPERATIONS
Self-Employed Consulting
Nov 2016 - Present
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Consulted various clients by assessing their needs and assisting them with business, brand, and digital strategies
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Analyzed operational processes and metrics in order to advise actionable next steps toward optimal profit margins and projectable revenue growth
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Crafted partnership strategies that targeted compatible brands and influencers to help increase lead generation, brand image, and sales
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Created sales and marketing strategies which effectively generated new business while strengthening customer retention and engagement
BRITEWEB
Brand & Digital Agency
Jun 2020 - May 2021
HEAD OF GROWTH & BUSINESS DEVELOPMENT
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Developed strategic partnerships within the non-profit, social impact, and education sectors
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Provided clients with services consisting of brand strategy, visual identity, marketing communications and web design/development
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Optimized operational processes by implementing data-driven practices around performance metrics, revenue reporting, and forecasting
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Managed the marketing team to complement business development efforts, resulting in over $2M in net new revenue
QUIETLY MEDIA
Digital Marketing Agency
Nov 2014 - Oct 2016
HEAD OF GROWTH & BUSINESS DEVELOPMENT
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Developed and launched digital marketing products which included a mix between SaaS subscriptions and agency service retainers
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Managed sales and marketing team, and developed operational processes which handled everything from prospecting to account renewals
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Signed over 50 enterprise clients, bringing the company from pre-revenue stages to over $150K MRR within the first 6 months of launch
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Forged partnerships with PR firms to offer our clients placement onto large publications such as Forbes, Fast Company, Entrepreneur and Inc.
QUIETLY MEDIA
STRATEGIC ACCOUNT MANAGER
Digital Marketing Agency
Jun 2014 - Nov 2016
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Developed social media strategies and editorial calendars for large digital publications with over 20 million monthly pageviews
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Managed multiple social media channels with over 6 million followers
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Drastically helped increase clients’ web traffic and social media following
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Designed media kits and sponsored packages for publishers to monetize their content and traffic
GAME ON SPORTS
Sports Retail Goods
Aug 2007 - Jan 2014
SENIOR SALES MANAGER
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Implemented successful merchandising and marketing strategies based on projected sports trends
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Coordinated with store managers to establish a consistent customer service experience across all locations
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Developed business relationships with various recreational sports leagues
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Managed a team of 25 sales representatives responsible for 3 store locations across Western Canada
EXPERTISE
BUSINESS STRATEGY
BRAND STRATEGY
DIGITAL PROJECTS
CLIENT SUCCESS
TEAM MANAGEMENT
PROCESS DESIGN
CLIENTS
PROJECTS
IMPACT
150M+ Users Reached
50+ Client Partnerships
80+ Completed Projects